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+<!DOCTYPE html PUBLIC "-//W3C//DTD HTML 4.01 Transitional//EN" "http://www.w3.org/TR/html401/loose.dtd">
+<html><!-- This is the second edition of Free Software, Free Society: Selected Essays of Richard M. Stallman.
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+--><head><title>Free Software, Free Society, 2nd ed.: 42. Overcoming Social Inertia</title><meta name="description" content="This is the second edition of Richard Stallman's collection of essays."><meta name="keywords" content="Free Software, Free Society, 2nd ed.: 42. Overcoming Social Inertia"><meta name="resource-type" content="document"><meta name="distribution" content="global"><meta name="Generator" content="texi2html 1.82"><meta http-equiv="Content-Type" content="text/html; charset=utf-8"><style type="text/css">
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+<a name="Social-Inertia"></a>
+<header><div id="logo"><a href="/"><img src="../gnu.svg" height="100" width="100"></a></div><h1>Free Software, Free Society, 2nd ed.</h1></header><section id="main"><a name="Overcoming-Social-Inertia"></a>
+<h1 class="chapter"> 42. Overcoming Social Inertia </h1>
+
+<a name="index-citizen-values_002c-convenience-v_002e-7"></a>
+<a name="index-citizen-values_002c-social-inertia-v_002e"></a>
+<a name="index-Windows_002c-social-inertia_002c-short_002dterm-convenience_002c-and-_0028see-also-citizen-values_0029"></a>
+<p>Almost two decades have passed since the combination of GNU and Linux
+first made it possible to use a PC in freedom. We have come a long way
+since then. Now you can even buy a laptop with GNU/Linux preinstalled
+from more than one hardware vendor—although the systems they ship
+are not entirely free software. So what holds us back from total
+success?
+</p>
+
+<p>The main obstacle to the triumph of software freedom is social
+inertia. It exists in many forms, and you have surely seen some of
+them. Examples include devices that only work on Windows and
+commercial web sites accessible only with Windows. If you value
+short-term convenience instead of freedom, you might consider these
+reason enough to use Windows. Most companies currently run Windows, so
+students who think short-term want to learn how to use it and ask
+their schools to teach it. Schools teach Windows, produce graduates
+that are used to using Windows, and this encourages businesses to use
+Windows.
+</p>
+<p>Microsoft actively nurtures this inertia: it encourages schools to
+inculcate dependency on Windows, and contracts to set up web sites
+that then turn out to work only with Internet Explorer.
+</p>
+<p>A few years ago, Microsoft ads argued that Windows was cheaper to run
+than GNU/Linux. Their comparisons were debunked, but it is worth
+noting the deeper flaw in their argument, the implicit premise which
+cites a form of social inertia: “Currently, more technical people
+know Windows than GNU/Linux.” People who value their freedom would
+not give it up to save money, but many business executives believe
+ideologically that everything they possess, even their freedom, should
+be for sale.
+</p>
+<p>Social inertia consists of people who have given in to social inertia.
+When you surrender to social inertia, you become part of the pressure
+it exerts on others; when you resist it, you reduce it. We conquer
+social inertia by identifying it, and resolving not to be part of
+it.
+</p>
+<p>Here a weakness holds our community back: most GNU/Linux users have
+never even heard the ideas of freedom that motivated the development
+of GNU, so they still judge matters based on short-term convenience
+rather than on their freedom. This makes them vulnerable to being led
+by the nose by social inertia, so that they become part of the
+inertia.
+</p>
+<a name="index-call-to-action_002c-talk-about-freedom-1"></a>
+<p>To build our community’s strength to resist, we need to talk about
+free software and freedom—not merely about the practical benefits
+that open source supporters cite. As more people recognize what they
+need to do to overcome the inertia, we will make more progress.
+</p>
+
+<hr size="2"></section></body></html>